In the heart of India, its villages, we have observed a distinct change in the way traditional artisans earned their living. They are moving away from the ancestral crafts or forte that they were trained in, to jobs that were menial but the security of the fixed monthly income is enticing enough to continue with it. On the other hand, handicrafts are sold at exorbitant prices and thus pricing out a middle-class buyer who is interested in the craft. CRAFTRIBUTE was born from the seed of this thought and is driven by our love for the handcrafted. We believe that wider patronage is the only hope for handicrafts industry to survive the battle with the mass manufactured products and massive marketing machinery which is driving us towards consumerism.